Kreuzened, Kreusen, Louis Shoen, Heileman Brewing

It seems that being "fully kreuzened" from a previous post has generated a bit of interest. Folks searching for "kreuzened" have stumbled upon my thoughts. Colbert Report? Still haven't seen the clip... here's what I know about "kreuzening" or "kreusining."

http://www.americanbreweriana.org/history/wausau.htm

To set the thing straight here, "kreusening" or "kreuzening" is a beer brewing carbonation process. This process was extolled by the G. (Gottleib) Heileman Brewing Company... I believe that it was Old Style that was said to be "fully kreuzened." Thus, the slang came to be that if one had imbibed too much of Wisconsin's "other" famous product (the "other" other being cheese, or sausage), that one was like the beer itself, "fully kreuzened." So you can see that something being messed up could be called "kreuzened," whether a person or a situation. You know how the song goes... "What Made Milwaukee Famous Made a Loser Out of Me." However, Old Style was for a long time brewed in LaCrosse, Wisconsin.

The term could be associated with Chicago (Dan Aykroyd) because Old Style has become the beer of the Chicago Cubs. Whatever, take it. See, it's just like our whole state, folks from Illinois knock Wisconsin and its citizens, but they can't wait to get up here every weekend and drink our beer. Whether it's Old Style or Point or Miller. I'm glad that they come, I'm glad they enjoy our fine state. Please continue to come, but please don't knock it when you really love Wisconsin. You like it, you really like it.